Despite increasing concern over the intrusion of algorithms in daily life, people may be more willing to trust a computer program than their fellow humans, especially if a task becomes too challenging, according to new research from data scientists at the University of Georgia.

From choosing the next song on your playlist to choosing the right size pants, people are relying more on the advice of algorithms to help make everyday decisions and streamline their lives.

"Algorithms are able to do a huge number of tasks, and the number of tasks that they are able to do is expanding practically every day," said Eric Bogert, a Ph.D. student in the Terry College of Business Department of Management Information Systems. "It seems like there's a bias towards leaning more heavily on algorithms as a task gets harder and that effect is stronger than the bias towards relying on advice from other people."

Bogert worked with management information systems professor Rick Watson and assistant professor Aaron Schecter on the paper, "Humans rely more on algorithms than social influence as a task becomes more difficult," which was published April 13 in Nature's Scientific Reports journal.

Their study, which involved 1,500 individuals evaluating photographs, is part of a larger body of work analyzing how and when people work with algorithms to process information and make decisions.

For this study, the team asked volunteers to count the number of people in a photograph of a crowd and supplied suggestions that were generated by a group of other people and suggestions generated by an algorithm.

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