Google is dipping its toes into AI-powered shopping with the limited “Shop with Google AI” rollout for mobile devices on the Google Search app. From what’s known, this feature is currently only accessible to select users with opted-in SGE accounts and allows users to search for products and generate variations using AI technology. It was seen on X.

I think Shop with @Google AI is live. You can generate images of the item you're looking for and shop for similar-looking products. This looks super cool! #AI #ShopwithAI #GoogleAI@rustybrick pic.twitter.com/owRYxK3goR

— Shameem Adhikarath (@shemiadhikarath) February 16, 2024
This development builds upon Google’s previous endeavors in AI-driven shopping tools. In November 2023, the company unveiled GenAI in Search and Image Generation for Shopping.

Users with access to “Shop with Google AI” can search for items like “dress” and then click on the dedicated section within the search results. This section allows them to generate various images showcasing different styles, colors, or designs of the same product.

https://mspoweruser.com/some-users-starts-to-get-shop-with-google-al-on-google-search-generate-ai-outfits-on-a-single-click/